Client: Shillington Masterclass is a part-time professional development course for practising graphic designers run by Shillington College an international private design college. The Masterclass course is aimed at junior to mid-weight designers who feel they need more mentoring, design skills and confidence in their ability to progress their career.

Brief: In establishing an identity and a campaign to market the course, we had to consider creating a message which sat comfortably within the overarching brand of Shillington College and communicated directly with the target audience being Graphic Designers.

Solution: Our solution was to use language which would play on the minds of designers, bold colours and a memorable, quirky aesthetic which would resonate with their sense of humour.

Result: Since the launch of the identity and campaign, Shillington Masterclass increased enrolments in all cities.